Video: Brad discusses what a successful blog looks like. He shows the traffic numbers and how it is monetized.

The online community is definitely a large market place that you cannot ignore, especially if you have an Internet business. There are thousands if not millions of consumers that you can tap in the Internet. At the same time, the Internet also poses a quite different challenge. The easy access that Internet provides also gives [...]

Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to find out what they [...]

Online marketing presents you with an opportunity to get more bang for your buck compared to traditional marketing. This is particularly true for word of mouth marketing. Word of Mouth Marketing on The Web Word of mouth marketing refers to a type of marketing that promotes something by enticing independent parties to promote the service, [...]

Here is a helpful exercise on how to research and prepare promotional marketing materials to bring the right people to your business. When I do this exercise with my marketing students, we always have a lively conversation that not only sparks solutions but also leaves participants feeling enthused, inspired, even excited about showing up in [...]

1. Let Them Procrastinate Yeah, procrastination has stolen millions of dollars from the pockets of business men and women just like yourself. The longer it works on the customer, the less likely they will be to open their wallet and hand over the dinero they’ve been hoarding there. Here’s how it works… First, the customer [...]

Let’s take a quick stroll through the world of marketing to see what it was, what it became and what it now is… Era 1 – newspaper, magazines, radio broadcasts, direct mail, telemarketing, cold calling, television, infomercials… Era 2 – websites, banner ads, reciprocal links, ezine publishing, search engine optimization, pay-per-click, opt-in email, blogs… Enter [...]

In most forums registered users are allowed to add a signature line underneath their name. Your signature will show up each time you make a post, which works in your favour, because in this way you will be subtlety promoting your business without spamming anyone. It is important that you post to the forum frequently, [...]

Most businesses spend a huge amount of time and money looking for NEW customers. We advertise, make phone calls, even travel cross country for meetings, all in the pursuit of the ever elusive stream of new customers. What we’re probably forgetting is that up to 80 percent of our sales growth can and should come [...]

IF YOU are anything like me, you are always looking for better ways to manage your time. This year I have started many things in motion that have already improved my productivity immensely. I would like to share some of my tips with you. Get Dictation Software IT MIGHT surprise you to know, that I didn’t type [...]

SOCIAL BOOKMARKING could be one of the best things that ever happened to websites and blogs. Basically Social Bookmarketing sites allow users to create a set of content bookmarks. These bookmarks are organized by tags, which are (usually) arbitrary words or phrases the user can assign to content. This gives the user a way to classify, [...]

THERE ARE innumerable ways to use E-Books to promote your business and drive quality traffic to your website. Once posted on your site, you can turn them into a daily course, which brings your customer back to read the next chapter. You can use them as a free gift for making a purchase or for filling [...]

IF YOUR business is not on the Internet, it is not doing as well as it could. In today’s day and age, if you are not advertising on the Internet, you are losing a significant amount of business. YOU ADVERTISE your business in local newspapers, local television and even local radio. That is good. You are getting [...]

Whenever a particular interest group, home-related business associations, or any other group set up seminars, they usually go out of their way in order to get sponsorship and the like. While it may seem unlikely that you will get anything out of sponsoring a seminar, think again! Moreover, you can get the most out of [...]

What if Jonas Salk hadn’t tested the polio vaccine? Or, what if Einstein never tested his theory of relativity? Do you think they would have been successful? In the science world, definitely NOT, and in the marketing world, testing is every bit as important if you want to achieve success. Any number of tracking programs [...]